Expo Location/Host Hotel
Expo Location & Directions
The 2021 SFFMA Expo and all conference events will be held at the McAllen Convention Center, 700 Convention Center Blvd, McAllen, TX 78501. MAP
Loading docks and exhibitor parking are located behind the Convention Center. DIAGRAM
NOTE: There must be less than five gallons or 1/4 tank (whichever is less) of gasoline in any vehicle on display in the expo hall. The battery must also be disconnected once inside the building.
Host Hotel
The Embassy Suites Convention Center, located across the street from the McAllen Convention Center, is host hotel for this year’s event. Use the link below to reserve your room at the discounted conference rate of $129 (single/double).
Embassy Suites Convention Center
800 Convention Center Blvd, McAllen, TX 78501 (map)
$129 single, $129 double (plus taxes)
Reserve online
Reserve by phone: 1-800-362-2779 (Refer to the code "SFF" to receive the discounted rate.)
Cut-off date: The cut-off date is Friday, May 21, 2021.
Overflow Hotels
The La Quinta Inn & Suites McAllen Convention Center, located across the street from the convention center and our host hotel, the Embassy Suites, is also providing rooms for this year’s event. Use the link below to reserve your room at the discounted conference rate of $92 (single/double).
La Quinta Inn & Suites McAllen Convention Center
801 S. Ware Road, McAllen, Texas 78501 (map)
$92 single or double (plus taxes)
Reserve online
Reserve by phone: 956-682-6765 (Refer to “CGSFFA” to receive the discounted rate.)
Cut-off date: The cut-off date is Friday, June 4, 2021.
The Cambria Hotel McAllen Convention Center, located across the street from the convention center and our host hotel, the Embassy Suites, is also providing rooms for this year’s event. Use the link below to reserve your room at the discounted conference rate of $99 (single/double).
Cambria Hotel McAllen Convention Center
701 S Ware Rd, McAllen, TX 78501 (map)
$99 single or double (plus taxes)
Reserve online
Reserve by phone: 956-618-7207 (Refer to code YQ36K4 to receive the discounted rate.)
Cut-off date: The cut-off date is Friday, June 11, 2021.